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Monmouth Park Looks to Bright Future as Racetrack Enters Second Year Under Horsemen's Stewardship

Tuesday, May 7, 2013

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After taking the helm of historic Monmouth Park Racetrack nearly one year ago, the New Jersey Thoroughbred Horsemen’s Association (NJTHA), at the direction of Darby Development LLC, has enjoyed a successful first year as they optimistically look to the future of horse racing in the State of New Jersey. 

            “To say it’s been a successful first year for us is an understatement,” said Dennis Drazin, advisor to Darby Development LLC and the NJTHA.  “We inherited a racetrack in turmoil and placed her on the path to prosperity. 

            “In just 12 months at the helm we’ve eliminated annual deficits, maintained world-class Thoroughbred racing without a casino purse supplement and added to the fan-friendly atmosphere of the racetrack, which saw a 22% increase in attendance over the prior year.” 

            In 2012 Monmouth Park saw the addition of four large video boards on-track, the installation of a 36-hole miniature golf course, a new caterer, and additional group areas. 

            “Last year was just the beginning,” Drazin said.  “The near future will see the finalization of a lease agreement to build a new OTB, an on-site concert venue, a boardwalk and a new restaurant near the miniature golf course. 

            “The long-term will continue to focus on alternative revenue streams, both gaming and non-gaming, as well as marketing initiatives that attract racing fans and newcomers, alike.” 

            New for 2013 is Betfair/TVG’s operation of 4NJBets.com, which has seen more than 1,000 new subscribers, and handle numbers that are 47% higher than the year prior.  In addition, TVG, America’s Horse Racing Network, will be on-track at Monmouth for live coverage of the entire 2013 racing season. 

            On-track fans will notice some new things right from the onset, beginning with the Jersey Shore’s Open for Business campaign kick-off slated for opening day.  Other notable improvements include a finish line bar located on the apron of the Grandstand as well as a new bar in the picnic area. 

            Monmouth Park’s meet gets underway on Saturday, May 11, and runs through Sunday, Oct. 6.  Racing will then shift north for all turf cards at the Meadowlands through Breeders’ Cup Saturday on Nov. 2. 

 


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“The long-term will continue to focus on alternative revenue streams, both gaming and non-gaming, as well as marketing initiatives that attract racing fans and newcomers, alike.” In the near-term, the new revenue stream is to up the general parking fee to $4.00. That kind of nickle and diming will loose you fans.
TVG is a rip-off compared to $NJBets, but that topic is for another time.
"Other notable improvements include a finish line bar located on the apron of the Grandstand as well as a new bar in the picnic area." One of the attractions to Monmouth Park was the BYOB option for food and refreshments. Keep putting restrictions on that policy and you will loose even more patrons. Supporting overpriced vendors by limiting the locations allowing coolers is sure to endear the Horsemen's Stewardship policies to the fans. Since you want move government, I guess none of you voted Republican.

Good luck to the Horsemen's Stewardship.

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