Barn Notes

William Hill Becomes Exclusive Sports Betting Provider at Monmouth Park Racetrack and Title Sponsor of Haskell Invitational

Posted Wednesday, May 8, 2013

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William Hill, the world’s leading sports betting company, has teamed with Monmouth Park in Oceanport, New Jersey in a long term agreement to become the racetrack’s exclusive sports betting provider. 

Under the agreement, William Hill also becomes title sponsor of the $1 million Haskell Invitational, one of the nation’s premier horse races. The race, which will be run July 28, will be called the William Hill Haskell Invitational.

Should sports betting become legal under federal law, William Hill will develop a full Las Vegas-style sports book at the historic racetrack, subject to the approval of New Jersey gaming regulatory authorities.

New Jersey enacted a law legalizing sports betting last year following a voter referendum that passed by a 2-to-1 margin. The major professional sports leagues and the NCAA have sued to stop New Jersey’s plans, claiming they would violate federal law. In February, a federal judge ruled in favor of the leagues and NCAA. New Jersey has filed an appeal and oral argument in the Third Circuit Court of Appeals is scheduled for June 26. 

“One day sports betting will be legal in New Jersey. When it is, William Hill will be there,” said William Hill US CEO Joe Asher. “In the meantime, we are really excited to sponsor the William Hill Haskell Invitational, one of the America’s great races for three-year-olds at one of America’s great racetracks.” 

Dennis Drazin, advisor to the New Jersey Thoroughbred Horsemen’s Association and Darby Development LLC, operators of Monmouth Park, said, “We have carefully evaluated which sports betting company would put us in the best position to succeed and we decided to partner with a world leader.  We are thrilled to announce this partnership for sports betting at Monmouth Park and happy to have William Hill as the proud sponsor of the William Hill Haskell Invitational.”  

The William Hill Haskell Invitational, set for its 46th renewal, is North America’s richest invitational Thoroughbred race. The mile and an eighth test draws horse racing’s best three-year-olds to the Jersey Shore. In recent years, champions Big Brown, Rachel Alexandra and Lookin at Lucky have won the Haskell. 

Monmouth Park’s 2013 racing season begins Saturday, May 11 and runs through Oct. 6. 

About William Hill:
William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing more than 17,000 people worldwide. William Hill is the first British bookmaker to be licensed in Nevada and operates more than 180 sports betting locations across the state. In addition, William Hill serves as the exclusive risk manager for the State of Delaware’s Sports Lottery. Founded in 1934, William Hill is the UK’s largest bookmaker with approximately 2,400 licensed betting offices providing betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online ( is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile device, by telephone and by text services. In March 2013, the Group acquired the Australia business of Sportingbet, one of the leading bookmakers in the country, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the FTSE 100 Index of the London Stock Exchange and generated revenues of nearly $2 billion in 2012. William Hill US can be found on the Internet at 


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